The Radical Woman Behind “Goodnight Moon”

Margaret Wise Brown constantly pushed boundaries—in her life and in her art.
Margaret Wise Brown looking to the side.
Many of Brown’s works feature repetitive wordplay reminiscent of Gertrude Stein.Photograph by Consuelo Kanaga, “Margaret Wise Brown” / Courtesy Brooklyn Museum, Gift of Wallace B. Putnam / Estate of Consuelo Kanaga


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Bruce Handy, in his 2017 book about children’s literature, “Wild Things,” confesses that he always imagined the writer Margaret Wise Brown to be a dowdy old lady “with an ample lap”—just like the matronly bunny from her classic story “Goodnight Moon,” who whispers “hush” as evening darkens a “great green room.” In fact, Brown was a seductive iconoclast with a Katharine Hepburn mane and a compulsion for ignoring the rules. Anointed by Life in 1946 as the “World’s Most Prolific Picture-Book Writer,” she burned through her money as quickly as she earned it, travelling to Europe on ocean liners and spending entire advances on Chrysler convertibles. Her friends called her “mercurial” and “mystical.” Though many of her picture books were populated with cute animals, she wore wolfskin jackets, had a fetish for fur, and hunted rabbits on weekends. Her romances were volatile: she was engaged to two men but never married, and she had a decade-long affair with a woman. At the age of forty-two, she died suddenly, in the South of France, after a clot cut off the blood supply to her brain.

Many readers now think of Brown titles like “The Runaway Bunny” as tranquil introductions to storytelling, but they were radical for their time. When Brown was emerging as a writer, in the nineteen-thirties, most books for young children drew on classic fables and folktales, providing moral instruction on each page. She rejected this orthodoxy in favor of stories that better reflected the preoccupations of young children, from sensual pleasures (the shape of an apple) to visceral emotions (fear of the dark). When boys and girls are first exposed to reading, Brown argued, they are most engaged by stories about “tables and chairs, plates and telephones, animals they know.” Even though her work embraced everyday subjects, it was far from banal. Brown incorporated influences from avant-garde literature, concentrating as much on the sound of words as on the words themselves. And she often commissioned illustrations from modernist painters who understood the allure of bold color. Brown helped create a new type of children’s literature that provided both aural and visual feasts. Her books—including “Goodnight Moon,” which celebrates its seventy-fifth anniversary this year—delighted, surprised, and sometimes disturbed.